🚨 Why This Matters
A cornerstone page can be powerful only if it is done right. Mistakes like vague writing or poor structure can hurt SEO value and confuse readers. This guide teaches you how to spot weak pages and turn them into strong performers.
1. Too Short or Vague Introduction
What Goes Wrong: Readers do not understand the topic or its value.
How to Fix It: Write a clear 100–150 word introduction that defines the topic, explains why it matters, and naturally includes relevant keywords.
2. No Clear Subcategory Structure
What Goes Wrong: Content feels messy or hard to scan.
How to Fix It: Use H2 and H3 headings to organize topics, and add short blurbs (1–3 sentences) for each section.
3. Missing Internal Links
What Goes Wrong: No navigation and weak SEO flow.
How to Fix It: Add internal links to relevant subpages or deeper resources in every section.
4. Keyword Stuffing
What Goes Wrong: Unnatural reading experience and potential Google penalties.
How to Fix It: Use topic-related terms naturally without forcing keywords.
5. No Visuals or Icons
What Goes Wrong: A plain wall of text makes readers lose interest.
How to Fix It: Add icons, images, or other visual elements to increase engagement.
6. No Call-to-Action (CTA)
What Goes Wrong: Visitors leave without taking the next step.
How to Fix It: End with a prompt, button, or suggestion to explore more content.
7. Duplicate or Generic Wording
What Goes Wrong: The page does not stand out or adds little value.
How to Fix It: Rewrite content with fresh insights and a clear focus on the reader’s needs.
8. Wrong Tone for the Audience
What Goes Wrong: A mismatch between your writing style and the reader’s expectations.
How to Fix It: Match the tone to your audience — whether educational, supportive, expert, or friendly.
🛠CP Academy Audit Checklist
Use this checklist to review every cornerstone page before publishing:
✅ Is the introduction helpful and keyword-aware?
✅ Are sections clean and well-organized?
✅ Are all subtopics explained and linked?
✅ Is there at least one visual element?
✅ Does it end with a clear next step for the reader?