🛠️ Purpose
This module teaches you how to evaluate a cornerstone page, using simple scoring criteria and correction strategies. Whether you’re a content creator or reviewer, this audit process helps guarantee quality across your ZM.
✅ Audit Goals
- Confirm that each page meets cornerstone standards
- Guide creators toward improvements
- Build a consistent and trusted content library
📊 CP Audit Scorecard (Out of 10 Points)
| Audit Area | Criteria | Max Score |
|---|---|---|
| 🔤 Introduction | Clear, keyword-rich, engaging, and relevant | 2 |
| 🧩 Structure | Logical flow, headers, sections, easy to scan | 2 |
| 🔗 Internal Linking | Every section connects to a subpage or related resource | 2 |
| 🎯 Keyword Presence | Keywords used naturally in titles and summaries | 1 |
| 📸 Visual or Formatting Use | Icons, images, spacing, lists, or design elements for engagement | 1 |
| 🚀 CTA / Navigation Ending | Prompts to explore, act, comment, or navigate further | 1 |
| 🔍 Uniqueness & Value | Original text, no duplication, clear takeaways | 1 |
| Total Possible Score | 10 |
🧪 How to Run an Audit (Step by Step)
- Open the page Scan the headline, intro, and general flow.
- Match against the scorecard For each criterion, give a score and note improvement tips.
- Flag critical issues Pages scoring under 6 should be flagged for revision.
- Use correction templates Go back to Module 4 to access copy blocks and restructure quickly.
⚠️ Common Issues Found During Audit
| Mistake | Fix Strategy |
|---|---|
| Vague or generic intro | Rewrite to define topic, include keywords |
| Missing subcategory explanations | Add 1–3 line summaries per section |
| Poor formatting | Break into headers, use lists or icons |
| No call to action | Add prompts or buttons at the bottom |
| Duplicate phrases or empty links | Rewrite with fresh copy, remove dead links |
✅ Audit Example Summary
📄 Page Title: Mental Wellness Score: 8/10 Notes:
- Strong intro and structure
- Missing visuals
- CTA is vague → improve with a question or link Action: Editor to add icon and stronger CTA text