🛠️ Purpose
This module teaches you how to evaluate a cornerstone page using clear scoring criteria and correction strategies. Whether you are a content creator or a reviewer, this audit process ensures quality and consistency across your content library.
✅ Audit Goals
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Confirm that each page meets cornerstone standards
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Guide creators toward specific improvements
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Build a consistent and trusted content library
📊 CP Audit Scorecard (Out of 10 Points)
| Audit Area | Criteria | Max Score |
|---|---|---|
| 🔤 Introduction | Clear, keyword-rich, engaging, and relevant | 2 |
| 🧩 Structure | Logical flow, proper headers, easy to scan | 2 |
| 🔗 Internal Linking | Every section links to a subpage or related resource | 2 |
| 🎯 Keyword Presence | Keywords used naturally in titles and summaries | 1 |
| 📸 Visual or Formatting | Icons, images, spacing, lists, or design elements | 1 |
| 🚀 CTA / Navigation | Prompts to explore, act, comment, or navigate further | 1 |
| 🔍 Uniqueness & Value | Original text, no duplication, clear takeaways | 1 |
| Total Possible Score | 10 |
🧪 How to Run an Audit – Step by Step
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Open the page and scan the headline, introduction, and general flow.
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Match against the scorecard and assign a score for each criterion.
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Note improvement tips for any points lost.
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Flag critical issues – pages scoring under 6 should be revised.
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Use correction templates from Module 4 to restructure content quickly.
⚠️ Common Issues Found During Audits
| Mistake | Fix Strategy |
|---|---|
| Vague or generic introduction | Rewrite to define topic and include relevant keywords |
| Missing subcategory explanations | Add 1–3 line summaries for each section |
| Poor formatting | Break into headers, use bullet lists or icons |
| No call to action | Add prompts or buttons at the bottom |
| Duplicate phrases or empty links | Rewrite with fresh copy and remove dead links |
✅ Audit Example Summary
Page Title: Mental Wellness
Score: 8/10
Notes:
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Strong introduction and clear structure
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Missing visuals
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CTA is vague → improve with a question or link
Action: Editor to add a relevant icon and a stronger CTA text.