🎨 Definition
Zero Ruis means delivering only clean, relevant search results without distractions or noise.
Zero Ruis Principles:
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🧼 No ads
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🌀 No irrelevant pages
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🧩 No duplicate categories
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🤯 No SEO fluff like tag clouds or keyword spam
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👉 Every result is a curated cornerstone page — pure signal, no noise.
🗺️ Building the Ideal Search Journey
1. Simple, Universal Search Field
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Place the search bar prominently at the top of the page.
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Use placeholder text such as “Search by topic, brand, or theme…”.
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Support both keyword and semantic search (e.g. typing “knutselen” returns Creative Arts & Crafts).
2. Instant Suggestions
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Show 3–5 real CP matches while typing.
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Include title and a short excerpt for each result.
3. Smart Filters (Optional)
Allow users to refine results by:
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🎨 Topic type (Health, Creativity, Tech)
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👤 Age group (Kids, Teens, Parents)
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📅 Freshness (Newly updated, Featured)
4. Result Display UX
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Present results as cards containing:
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Title
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Short introduction (max 160 characters)
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Icon or category label
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[Explore CP →] button
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✅ Keep the layout spacious and easy to scan.
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✅ Avoid unnecessary date stamps or metadata.
💡 Bonus UX Tactics
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⭐ “Recommended CPs” carousel based on trending keywords.
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📍 Highlight the user’s search term with “You searched for…”.
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💬 Include an instant question button: “Didn’t find what you need? Ask CP Academy.”
🧠 User Emotion Tracker
| Feeling | UX Feature That Supports It |
|---|---|
| ✅ Confidence | Clear matches and consistent CP format |
| ✅ Curiosity | Suggested CPs, clean titles, short blurbs |
| ✅ Efficiency | Semantic matches and no dead ends |
| 🚫 Frustration | Eliminated by avoiding irrelevant or noisy results |
📍 How to Test Your UX
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Ask test users to find five common topics.
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Measure:
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Search success rate
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Time-to-click
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Click depth
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Satisfaction rating
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Use this data to refine search logic and result presentation.