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🚀 Overview

Cornerstone pages aren’t born, they’re crafted with intention. This module teaches users how to structure content for clarity, SEO, and user engagement.

🧱 Step 1: Choose One Clear Topic

Pick a single, focused theme that represents an entire category of content. 🗂️ Examples: “Kids & Teens”, “BMW”, “Mental Wellness”, “Outdoor Play”

✅ Your page must:

• Answer common questions related to the topic
• Act as an entry point to deeper content (subtopics)

✍️ Step 2: Write a Compelling Introduction

Begin with an inviting paragraph that:

• Defines the topic
• Shows its importance
• Explains what readers will learn or find

✅ Include keywords naturally within the intro ✅ Avoid vague phrases — be clear and authoritative

🧩 Step 3: Organize Subcategories

Group related concepts under clear headings. For each, include:

• A short (1–3 sentences) explanation
• A link to a subpage or deeper resource
• Optional: icon or image for clarity and appeal

🧠 Example format:

## 🎨 Creative Arts & Crafts
Self-expression through art, crafts, and design promotes creativity and emotional growth. [Explore more →](#)

🔗 Step 4: Use Internal Linking Strategically

Your CP page is a hub — not the whole library. Connect it to:

• Supporting articles
• Guides
• FAQs
• Community posts (if relevant)

✅ Every subcategory should link outward for deeper learning ✅ Avoid linking blindly — context is key

📐 Step 5: Optimize for SEO

Technical touches that boost your visibility:

• Page title with core keyword
• Meta description (150–160 characters)
• H1 for title, H2 for sections
• Alt-text for images
• Unique content (no duplication!)

🎯 Step 6: End with a CTA or Resource

Don’t let users hit a dead-end. Wrap up with:

• A question prompt
• A “browse more” section
• A button to ask questions or join a discussion

🛠️ Bonus: CP Academy Checklist (Quick View)