How to Build a Cornerstone Page (Step by Step)

🚀 Overview
Cornerstone pages aren’t born, they’re crafted with intention. This module teaches users how to structure content for clarity, SEO, and user engagement.

🧱 Step 1: Choose One Clear Topic
Pick a single, focused theme that represents an entire category of content. 🗂️ Examples: “Kids & Teens”, “BMW”, “Mental Wellness”, “Outdoor Play”

✅ Your page must:

  • Answer common questions related to the topic

  • Act as an entry point to deeper content (subtopics)

✍️ Step 2: Write a Compelling Introduction
Begin with an inviting paragraph that:

  • Defines the topic

  • Shows its importance

  • Explains what readers will learn or find

✅ Include keywords naturally within the intro
✅ Avoid vague phrases; be clear and authoritative

🧩 Step 3: Organize Subcategories
Group related concepts under clear headings. For each, include:

  • A short (1–3 sentences) explanation

  • A link to a subpage or deeper resource

  • Optional: icon or image for clarity and appeal

🧠 Example format:

🎨 Creative Arts & Crafts

Self-expression through art, crafts, and design promotes creativity and emotional growth. Explore more →

🔗 Step 4: Use Internal Linking Strategically
Your CP page is a hub, not the whole library. Connect it to:

  • Supporting articles

  • Guides

  • FAQs

  • Community posts (if relevant)

✅ Every subcategory should link outward for deeper learning
✅ Avoid linking blindly; context is key

📐 Step 5: Optimize for SEO
Technical touches that boost your visibility:

  • Page title with core keyword

  • Meta description (150–160 characters)

  • H1 for title, H2 for sections

  • Alt-text for images

  • Unique content (no duplication)

🎯 Step 6: End with a CTA or Resource
Don’t let users hit a dead-end. Wrap up with:

  • A question prompt

  • A “browse more” section

  • A button to Ask a Question or Submit a Cornerstone

🛠️ Bonus: CP Academy Checklist (Quick View)

Criteria ✅ Good CP
Clear core topic ✔️
Well-written intro ✔️
Subcategories with short text ✔️
Internal links present ✔️
SEO structure applied ✔️
No fluff, no duplication ✔️
Ends with CTA or engagement ✔️

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