🚀 Overview
Cornerstone pages aren’t born, they’re crafted with intention. This module teaches users how to structure content for clarity, SEO, and user engagement.
🧱 Step 1: Choose One Clear Topic
Pick a single, focused theme that represents an entire category of content. 🗂️ Examples: “Kids & Teens”, “BMW”, “Mental Wellness”, “Outdoor Play”
✅ Your page must:
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Answer common questions related to the topic
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Act as an entry point to deeper content (subtopics)
✍️ Step 2: Write a Compelling Introduction
Begin with an inviting paragraph that:
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Defines the topic
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Shows its importance
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Explains what readers will learn or find
✅ Include keywords naturally within the intro
✅ Avoid vague phrases; be clear and authoritative
🧩 Step 3: Organize Subcategories
Group related concepts under clear headings. For each, include:
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A short (1–3 sentences) explanation
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A link to a subpage or deeper resource
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Optional: icon or image for clarity and appeal
🧠 Example format:
🎨 Creative Arts & Crafts
Self-expression through art, crafts, and design promotes creativity and emotional growth. Explore more →
🔗 Step 4: Use Internal Linking Strategically
Your CP page is a hub, not the whole library. Connect it to:
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Supporting articles
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Guides
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FAQs
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Community posts (if relevant)
✅ Every subcategory should link outward for deeper learning
✅ Avoid linking blindly; context is key
📐 Step 5: Optimize for SEO
Technical touches that boost your visibility:
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Page title with core keyword
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Meta description (150–160 characters)
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H1 for title, H2 for sections
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Alt-text for images
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Unique content (no duplication)
🎯 Step 6: End with a CTA or Resource
Don’t let users hit a dead-end. Wrap up with:
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A question prompt
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A “browse more” section
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A button to Ask a Question or Submit a Cornerstone
🛠️ Bonus: CP Academy Checklist (Quick View)
Criteria | ✅ Good CP |
---|---|
Clear core topic | ✔️ |
Well-written intro | ✔️ |
Subcategories with short text | ✔️ |
Internal links present | ✔️ |
SEO structure applied | ✔️ |
No fluff, no duplication | ✔️ |
Ends with CTA or engagement | ✔️ |