🗂️ Purpose
This framework defines how cornerstone pages are categorized, tagged, and surfaced in your ZM (Zero-Noise Model) to ensure clean search results and maximum visibility.
🔹 1. Unique Category Tags
-
Assign each CP to exactly one primary category.
-
Examples:
-
Kids & Teens
-
Car Brands → BMW
-
Education → Study Tips
-
-
✅ This prevents duplicate results and ensures users always land on the master page, not an offshoot.
🔹 2. Keyword Anchors (Search Match Tags)
-
Add 3–5 keyword anchors per CP:
-
Synonyms
-
Related concepts
-
Common search terms
-
-
Example for Creative Arts & Crafts:
creativity, crafts, knutselen, imagination, fine motor skills -
Your ZM should match these terms semantically — so a search for “verbeelding” will still return the correct CP.
🔹 3. Slug-Based Sorting
-
Use clean URL slugs for every page:
-
/cornerstone/mental-wellness -
/cornerstone/sports-physical-activity
-
-
✅ Improves indexing, sitemap clarity, and search parsing.
🔹 4. Icon or Visual Tags (Optional)
-
Tag CPs with icons for UI clarity:
-
🎨 → Creative
-
⚙️ → Technology
-
🍎 → Health
-
-
Useful for navigational menus and filtering options.
🔹 5. Content Freshness Flags
-
Track update status with clear markers:
-
🔵 Live
-
🟡 Needs Update
-
🔴 Draft / Hold
-
-
Use these to schedule quarterly reviews and prioritize fresh CPs in search results.
🧠 Smart Search Logic – How Pages Surface
Your ZM search should prioritize:
-
Exact keyword matches (from anchors)
-
Synonym relevance
-
Category context (e.g., within “Health”)
-
Popularity or engagement level (if tracked)
-
Content freshness (boosting recently updated CPs)
✅ This avoids random blog-style results and keeps search output targeted, relevant, and clean.