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🗂️ The Pillars of Indexing

🔹 1. Unique Category Tags

Every CP must be assigned to exactly one primary category, like:

• Kids & Teens
• Car Brands > BMW
• Education > Study Tips

✅ This prevents duplicate results and ensures users always land on the master page, not an offshoot.

🔹 2. Keyword Anchors (Search Match Tags)

Beyond categories, add 3–5 keyword anchors per CP:

• Synonyms
• Related concepts
• Common search terms

Example for Creative Arts & Crafts:

• creativity, crafts, knutselen, imagination, fine motor skills

Your ZM matches these terms semantically — so someone typing “verbeelding” will find the right CP.

🔹 3. Slug-Based Sorting

Use clean URL slugs for each page:

• /cornerstone/mental-wellness
• /cornerstone/sports-physical-activity

✅ Easy indexing, great for sitemaps, perfect for search parsing

🔹 4. Icon or Visual Tags

Optional: tag CPs with visual identifiers for UI clarity Example:

• 🎨 → Creative
• ⚙️ → Technology
• 🍎 → Health

Helps in designing navigational interfaces or filtering menus

🔹 5. Content Freshness Flags

Track CP update status:

• 🔵 Live
• 🟡 Needs update
• 🔴 Draft / Hold

You can use these to schedule quarterly reviews or automatic surfacing priority (fresh CPs > older ones)

🧠 Smart Search Logic (How Pages Surface)

Your ZM algorithm should prioritize:

1. Exact keyword match (from anchors)
2. Synonym relevance
3. Category context (e.g., inside “Health”)
4. Popularity or engagement level (if you track it)
5. Content freshness (boosting recently improved CPs)

This avoids random blog-style noise and keeps results targeted and clean.